Slow down now blog

Thank you to Roy, who left a comment yesterday on the previous post. Slow is not lazy. Although one can have a lot of fun with the idea that “slow,” is a life for the dissolute and decadent, in reality slowing down is necessary.

Rushing to action is the bane of the business world. Seth Godin, marketing guru, has this funny post about the problem of not taking the time to think though what needs to be done. Speed is often a substitute for thinking. There is a lot of value to slow in the impetuous and unthinking business world.

America is an action-oriented culture. There is a lot of energy and dynamism here, but we do tend to overdo it sometimes. Action is visible, whereas thinking or considering is invisible.

How can you be considerate and calm on a diet of sugar and caffeine? That’s the sort of diet I see people living on in the workplace. It’s no wonder that many in business are so impulsive and resist calm consideration.

Slow can be hard work, but accepting a slow process has a better chance of success. I write for small businesses. It takes time to produce a polished piece of writing that does the job it is supposed to do. And that writing is based on some slow thinking and the willingness to think before acting.

It’s the carpenter’s motto to measure twice, cut once. Slow is an investment. It’s not lazy.

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